The power of the Podcast

While it seems what Clay Tablet does is sell software – we are actually in the business of helping companies solve business process issues. And few industries love efficient processes and can benefit from serving clients in multiple languages more than the Manufacturing industry. Last week, the Better Process Podcast, which specifically serves the manufacturing space, picked up on the intersection of these two goals and interviewed me to find out more. We  talked about the basics of how firms are struggling with translation business processes and I made specific recommendations on how to make substantial improvements.

 Interestingly, as an ex-broadcaster (on the Business beat no less) I was expecting to do several “takes” which would be edited down to a brief couple of “sound bites”.  But - this was “live to master” as they say in the recording industry. So while it’s brief - it’s dense and “live”.

 But most impressive has been the response. We’ve had an amazing number of people not only listen to the piece - but comment that it’s really helped them understand what we do. I guess it’s a bit of our ubiquitious trade show pitch in a can!

Have a listen at: http://betterprocess.libsyn.com/index.php?post_id=300426